feat: implement ads serving statistics and event pipeline

Co-authored-by: Velik <hongochai10@users.noreply.github.com>
This commit is contained in:
Cursor Agent
2026-02-23 12:35:08 +00:00
parent 6baca17249
commit 1e131adbf3
10 changed files with 492 additions and 87 deletions

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@@ -0,0 +1,102 @@
namespace AdsServingService.API.Application.Events;
/// <summary>
/// EN: Event payload for served-ad event.
/// VI: Payload event cho sự kiện quảng cáo đã được phục vụ.
/// </summary>
public record AdServedEvent
{
public Guid AuctionId { get; init; }
public Guid AdId { get; init; }
public Guid CampaignId { get; init; }
public Guid UserId { get; init; }
public string PlacementType { get; init; } = string.Empty;
public decimal FinalPrice { get; init; }
public decimal WinningEcpm { get; init; }
public DateTime ServedAt { get; init; }
}
/// <summary>
/// EN: Event payload for impression.
/// VI: Payload event cho impression.
/// </summary>
public record AdImpressionTrackedEvent
{
public Guid AdId { get; init; }
public Guid UserId { get; init; }
public DateTime Timestamp { get; init; }
}
/// <summary>
/// EN: Event payload for click.
/// VI: Payload event cho click.
/// </summary>
public record AdClickTrackedEvent
{
public Guid AdId { get; init; }
public Guid UserId { get; init; }
public DateTime Timestamp { get; init; }
}
/// <summary>
/// EN: Abstraction for publishing ads-serving events asynchronously.
/// VI: Abstraction để publish bất đồng bộ các sự kiện ads-serving.
/// </summary>
public interface IAdServingEventPublisher
{
Task PublishAdServedAsync(AdServedEvent payload, CancellationToken cancellationToken);
Task PublishImpressionTrackedAsync(AdImpressionTrackedEvent payload, CancellationToken cancellationToken);
Task PublishClickTrackedAsync(AdClickTrackedEvent payload, CancellationToken cancellationToken);
}
/// <summary>
/// EN: Logging-based publisher used as default implementation.
/// VI: Publisher dựa trên logging dùng làm implementation mặc định.
/// </summary>
public class LoggingAdServingEventPublisher : IAdServingEventPublisher
{
private readonly ILogger<LoggingAdServingEventPublisher> _logger;
public LoggingAdServingEventPublisher(ILogger<LoggingAdServingEventPublisher> logger)
{
_logger = logger ?? throw new ArgumentNullException(nameof(logger));
}
public Task PublishAdServedAsync(AdServedEvent payload, CancellationToken cancellationToken)
{
_logger.LogInformation(
"ad.served.v1 event published: AuctionId={AuctionId}, AdId={AdId}, CampaignId={CampaignId}, UserId={UserId}, PlacementType={PlacementType}, FinalPrice={FinalPrice}, WinningEcpm={WinningEcpm}, ServedAt={ServedAt}",
payload.AuctionId,
payload.AdId,
payload.CampaignId,
payload.UserId,
payload.PlacementType,
payload.FinalPrice,
payload.WinningEcpm,
payload.ServedAt);
return Task.CompletedTask;
}
public Task PublishImpressionTrackedAsync(AdImpressionTrackedEvent payload, CancellationToken cancellationToken)
{
_logger.LogInformation(
"ads.impression.tracked.v1 event published: AdId={AdId}, UserId={UserId}, Timestamp={Timestamp}",
payload.AdId,
payload.UserId,
payload.Timestamp);
return Task.CompletedTask;
}
public Task PublishClickTrackedAsync(AdClickTrackedEvent payload, CancellationToken cancellationToken)
{
_logger.LogInformation(
"ads.click.tracked.v1 event published: AdId={AdId}, UserId={UserId}, Timestamp={Timestamp}",
payload.AdId,
payload.UserId,
payload.Timestamp);
return Task.CompletedTask;
}
}

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@@ -0,0 +1,21 @@
using MediatR;
namespace AdsServingService.API.Application.Queries;
/// <summary>
/// EN: Query to retrieve aggregate auction statistics.
/// VI: Query để lấy thống kê tổng hợp của auction.
/// </summary>
public record GetAuctionStatisticsQuery : IRequest<AuctionStatisticsDto>;
/// <summary>
/// EN: Aggregate auction statistics DTO.
/// VI: DTO thống kê tổng hợp auction.
/// </summary>
public record AuctionStatisticsDto
{
public int TotalAuctions { get; init; }
public decimal AverageWinRate { get; init; }
public decimal AverageeCPM { get; init; }
public long TotalBidsPlaced { get; init; }
}

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@@ -0,0 +1,82 @@
using System.Text.Json;
using AdsServingService.Infrastructure;
using MediatR;
using Microsoft.EntityFrameworkCore;
namespace AdsServingService.API.Application.Queries;
/// <summary>
/// EN: Handler for GetAuctionStatisticsQuery.
/// VI: Handler cho GetAuctionStatisticsQuery.
/// </summary>
public class GetAuctionStatisticsQueryHandler
: IRequestHandler<GetAuctionStatisticsQuery, AuctionStatisticsDto>
{
private readonly AdsServingServiceContext _context;
public GetAuctionStatisticsQueryHandler(AdsServingServiceContext context)
{
_context = context ?? throw new ArgumentNullException(nameof(context));
}
public async Task<AuctionStatisticsDto> Handle(
GetAuctionStatisticsQuery request,
CancellationToken cancellationToken)
{
var auctionSnapshots = await _context.Auctions
.AsNoTracking()
.Select(auction => new
{
HasWinner = auction.Result != null,
WinningEcpm = auction.Result != null ? auction.Result.WinningeCPM : 0m,
BidsJson = EF.Property<string>(auction, "_bidsJson"),
})
.ToListAsync(cancellationToken);
var totalAuctions = auctionSnapshots.Count;
var totalWinners = auctionSnapshots.Count(snapshot => snapshot.HasWinner);
var averageWinRate = totalAuctions == 0
? 0m
: Math.Round((decimal)totalWinners / totalAuctions * 100m, 2);
var winningEcpmValues = auctionSnapshots
.Where(snapshot => snapshot.HasWinner)
.Select(snapshot => snapshot.WinningEcpm)
.ToList();
var averageEcpm = winningEcpmValues.Count == 0
? 0m
: Math.Round(winningEcpmValues.Average(), 4);
var totalBidsPlaced = auctionSnapshots
.Sum(snapshot => CountBids(snapshot.BidsJson));
return new AuctionStatisticsDto
{
TotalAuctions = totalAuctions,
AverageWinRate = averageWinRate,
AverageeCPM = averageEcpm,
TotalBidsPlaced = totalBidsPlaced,
};
}
private static int CountBids(string? bidsJson)
{
if (string.IsNullOrWhiteSpace(bidsJson))
{
return 0;
}
try
{
using var document = JsonDocument.Parse(bidsJson);
return document.RootElement.ValueKind == JsonValueKind.Array
? document.RootElement.GetArrayLength()
: 0;
}
catch (JsonException)
{
return 0;
}
}
}

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@@ -1,6 +1,7 @@
using AdsServingService.Infrastructure;
using MediatR;
using Microsoft.EntityFrameworkCore;
using System.Text.Json;
namespace AdsServingService.API.Application.Queries;
@@ -42,25 +43,59 @@ public class GetAuctionsQueryHandler : IRequestHandler<GetAuctionsQuery, PagedRe
.OrderByDescending(a => EF.Property<DateTime>(a, "_auctionTime"))
.Skip((request.Page - 1) * request.PageSize)
.Take(request.PageSize)
.Select(a => new AuctionDto
.Select(a => new
{
Id = a.Id,
UserId = a.UserId,
PlacementType = a.PlacementType,
AuctionTime = EF.Property<DateTime>(a, "_auctionTime"),
BidCount = a.Bids.Count,
BidsJson = EF.Property<string>(a, "_bidsJson"),
WinningAdId = a.Result != null ? a.Result.WinningAdId : null,
FinalPrice = a.Result != null ? a.Result.FinalPrice : null,
WinningeCPM = a.Result != null ? a.Result.WinningeCPM : null
})
.ToListAsync(cancellationToken);
var items = auctions
.Select(a => new AuctionDto
{
Id = a.Id,
UserId = a.UserId,
PlacementType = a.PlacementType,
AuctionTime = a.AuctionTime,
BidCount = CountBids(a.BidsJson),
WinningAdId = a.WinningAdId,
FinalPrice = a.FinalPrice,
WinningeCPM = a.WinningeCPM,
})
.ToList();
return new PagedResult<AuctionDto>
{
Items = auctions,
Items = items,
TotalCount = totalCount,
Page = request.Page,
PageSize = request.PageSize
};
}
private static int CountBids(string? bidsJson)
{
if (string.IsNullOrWhiteSpace(bidsJson))
{
return 0;
}
try
{
using var document = JsonDocument.Parse(bidsJson);
return document.RootElement.ValueKind == JsonValueKind.Array
? document.RootElement.GetArrayLength()
: 0;
}
catch (JsonException)
{
return 0;
}
}
}

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@@ -1,4 +1,8 @@
using AdsServingService.Domain.AggregatesModel.AuctionAggregate;
using AdsServingService.API.Application.Events;
using AdsServingService.API.Application.Services;
using AdsServingService.Infrastructure;
using System.Text.Json;
using MediatR;
namespace AdsServingService.API.Application.Queries;
@@ -9,10 +13,23 @@ namespace AdsServingService.API.Application.Queries;
/// </summary>
public class ServeAdQueryHandler : IRequestHandler<ServeAdQuery, ServedAdDto?>
{
private readonly AdsServingServiceContext _context;
private readonly IEligibleAdsProvider _eligibleAdsProvider;
private readonly IAuctionScoringService _auctionScoringService;
private readonly IAdServingEventPublisher _eventPublisher;
private readonly ILogger<ServeAdQueryHandler> _logger;
public ServeAdQueryHandler(ILogger<ServeAdQueryHandler> logger)
public ServeAdQueryHandler(
AdsServingServiceContext context,
IEligibleAdsProvider eligibleAdsProvider,
IAuctionScoringService auctionScoringService,
IAdServingEventPublisher eventPublisher,
ILogger<ServeAdQueryHandler> logger)
{
_context = context ?? throw new ArgumentNullException(nameof(context));
_eligibleAdsProvider = eligibleAdsProvider ?? throw new ArgumentNullException(nameof(eligibleAdsProvider));
_auctionScoringService = auctionScoringService ?? throw new ArgumentNullException(nameof(auctionScoringService));
_eventPublisher = eventPublisher ?? throw new ArgumentNullException(nameof(eventPublisher));
_logger = logger ?? throw new ArgumentNullException(nameof(logger));
}
@@ -22,9 +39,11 @@ public class ServeAdQueryHandler : IRequestHandler<ServeAdQuery, ServedAdDto?>
try
{
// TODO: Step 1 - Fetch eligible ads from cache/database
// For now, mock data for demonstration
var eligibleAds = GetMockEligibleAds(request.PlacementType);
var eligibleAds = await _eligibleAdsProvider.GetEligibleAdsAsync(
request.UserId,
request.PlacementType,
request.UserContext,
cancellationToken);
if (!eligibleAds.Any())
{
@@ -38,12 +57,17 @@ public class ServeAdQueryHandler : IRequestHandler<ServeAdQuery, ServedAdDto?>
// Step 3 - Add bids for each eligible ad
foreach (var ad in eligibleAds)
{
// TODO: Get actual bid amount, CTR prediction, quality score
var bidAmount = ad.BidAmount;
var predictedCTR = 0.02m; // 2% CTR (mock)
var qualityScore = 1.0m; // Perfect quality (mock)
var signals = _auctionScoringService.Score(
ad,
request.PlacementType,
request.UserContext);
auction.AddBid(ad.AdId, ad.CampaignId, bidAmount, predictedCTR, qualityScore);
auction.AddBid(
ad.AdId,
ad.CampaignId,
ad.BidAmount,
signals.PredictedCtr,
signals.QualityScore);
}
// Step 4 - Run auction
@@ -58,8 +82,33 @@ public class ServeAdQueryHandler : IRequestHandler<ServeAdQuery, ServedAdDto?>
// Step 5 - Get winning ad details
var winningAd = eligibleAds.First(a => a.AdId == auction.Result.WinningAdId);
// TODO: Step 6 - Fire async events (impression tracking, billing)
_context.Auctions.Add(auction);
_context.Entry(auction).Property("_bidsJson").CurrentValue = JsonSerializer.Serialize(
auction.Bids.Select(bid => new
{
bid.AdId,
bid.CampaignId,
bid.BidAmount,
bid.PredictedCTR,
bid.QualityScore,
bid.eCPM,
}));
await _context.SaveEntitiesAsync(cancellationToken);
await _eventPublisher.PublishAdServedAsync(
new AdServedEvent
{
AuctionId = auction.Id,
AdId = winningAd.AdId,
CampaignId = winningAd.CampaignId,
UserId = request.UserId,
PlacementType = request.PlacementType,
FinalPrice = auction.Result.FinalPrice,
WinningEcpm = auction.Result.WinningeCPM,
ServedAt = DateTime.UtcNow,
},
cancellationToken);
var elapsed = (DateTime.UtcNow - startTime).TotalMilliseconds;
_logger.LogInformation(
"Ad served in {Elapsed}ms - AdId: {AdId}, eCPM: {eCPM}, Price: {Price}",
@@ -85,49 +134,4 @@ public class ServeAdQueryHandler : IRequestHandler<ServeAdQuery, ServedAdDto?>
return null;
}
}
// Mock data for demonstration
private List<MockAdData> GetMockEligibleAds(string placementType)
{
return new List<MockAdData>
{
new MockAdData
{
AdId = Guid.NewGuid(),
CampaignId = Guid.NewGuid(),
BidAmount = 5000, // 5000 VND CPC
Format = "single_image",
Headline = "Amazing Product - Limited Offer!",
PrimaryText = "Get 50% off today only",
CallToAction = "Shop Now",
CreativeUrl = "https://example.com/creative.jpg",
DestinationUrl = "https://example.com/product"
},
new MockAdData
{
AdId = Guid.NewGuid(),
CampaignId = Guid.NewGuid(),
BidAmount = 4500,
Format = "single_image",
Headline = "Summer Sale",
PrimaryText = "Up to 70% discount",
CallToAction = "Learn More",
CreativeUrl = "https://example.com/creative2.jpg",
DestinationUrl = "https://example.com/sale"
}
};
}
}
internal record MockAdData
{
public Guid AdId { get; init; }
public Guid CampaignId { get; init; }
public decimal BidAmount { get; init; }
public string Format { get; init; } = null!;
public string? Headline { get; init; }
public string? PrimaryText { get; init; }
public string? CallToAction { get; init; }
public string? CreativeUrl { get; init; }
public string? DestinationUrl { get; init; }
}

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@@ -0,0 +1,65 @@
namespace AdsServingService.API.Application.Services;
/// <summary>
/// EN: Scoring signal tuple used to place bids in auction.
/// VI: Bộ tín hiệu scoring dùng để đặt bid trong auction.
/// </summary>
public record AuctionBidSignals(decimal PredictedCtr, decimal QualityScore);
/// <summary>
/// EN: Abstraction for scoring hooks in ad serving auction.
/// VI: Abstraction cho scoring hook trong auction phục vụ quảng cáo.
/// </summary>
public interface IAuctionScoringService
{
AuctionBidSignals Score(
EligibleAdCandidate candidate,
string placementType,
IReadOnlyDictionary<string, string> userContext);
}
/// <summary>
/// EN: Default heuristic scoring strategy.
/// VI: Chiến lược scoring heuristic mặc định.
/// </summary>
public class DefaultAuctionScoringService : IAuctionScoringService
{
public AuctionBidSignals Score(
EligibleAdCandidate candidate,
string placementType,
IReadOnlyDictionary<string, string> userContext)
{
var baseCtr = placementType.ToLowerInvariant() switch
{
"story" => 0.018m,
"banner" => 0.012m,
_ => 0.020m,
};
var segmentBoost = 1.0m;
if (userContext.TryGetValue("segment", out var segmentValue) &&
segmentValue.Equals("high-intent", StringComparison.OrdinalIgnoreCase))
{
segmentBoost += 0.25m;
}
var recencyBoost = 1.0m;
if (userContext.TryGetValue("recentPurchaseDays", out var recencyRaw) &&
int.TryParse(recencyRaw, out var recencyDays) &&
recencyDays <= 14)
{
recencyBoost += 0.10m;
}
var predictedCtr = Math.Round(baseCtr * segmentBoost * recencyBoost, 4);
var qualityScore = candidate.Format.ToLowerInvariant() switch
{
"single_image" => 1.0m,
"video" => 1.1m,
_ => 0.95m,
};
return new AuctionBidSignals(predictedCtr, qualityScore);
}
}

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@@ -0,0 +1,89 @@
namespace AdsServingService.API.Application.Services;
/// <summary>
/// EN: Candidate ad model used in serving pipeline.
/// VI: Model quảng cáo ứng viên dùng trong pipeline phục vụ quảng cáo.
/// </summary>
public record EligibleAdCandidate
{
public Guid AdId { get; init; }
public Guid CampaignId { get; init; }
public decimal BidAmount { get; init; }
public string Format { get; init; } = null!;
public string? Headline { get; init; }
public string? PrimaryText { get; init; }
public string? CallToAction { get; init; }
public string? CreativeUrl { get; init; }
public string? DestinationUrl { get; init; }
}
/// <summary>
/// EN: Service abstraction to load eligible ads for a serve request.
/// VI: Abstraction service để tải danh sách quảng cáo đủ điều kiện cho request serve.
/// </summary>
public interface IEligibleAdsProvider
{
Task<IReadOnlyList<EligibleAdCandidate>> GetEligibleAdsAsync(
Guid userId,
string placementType,
IReadOnlyDictionary<string, string> userContext,
CancellationToken cancellationToken);
}
/// <summary>
/// EN: In-memory eligible ads provider used as default fallback.
/// VI: Provider quảng cáo đủ điều kiện dạng in-memory dùng như fallback mặc định.
/// </summary>
public class InMemoryEligibleAdsProvider : IEligibleAdsProvider
{
public Task<IReadOnlyList<EligibleAdCandidate>> GetEligibleAdsAsync(
Guid userId,
string placementType,
IReadOnlyDictionary<string, string> userContext,
CancellationToken cancellationToken)
{
// EN: Keep deterministic IDs per request/user so placement is reproducible.
// VI: Giữ ID xác định theo request/user để kết quả placement có thể lặp lại.
var hashSeed = Math.Abs(HashCode.Combine(userId, placementType.ToLowerInvariant()));
var primaryCampaignId = DeterministicGuid($"{placementType}:{hashSeed}:campaign:primary");
var secondaryCampaignId = DeterministicGuid($"{placementType}:{hashSeed}:campaign:secondary");
IReadOnlyList<EligibleAdCandidate> candidates =
[
new EligibleAdCandidate
{
AdId = DeterministicGuid($"{placementType}:{hashSeed}:ad:primary"),
CampaignId = primaryCampaignId,
BidAmount = 5000m,
Format = "single_image",
Headline = "Amazing Product - Limited Offer!",
PrimaryText = "Get 50% off today only",
CallToAction = "Shop Now",
CreativeUrl = "https://example.com/creative.jpg",
DestinationUrl = "https://example.com/product",
},
new EligibleAdCandidate
{
AdId = DeterministicGuid($"{placementType}:{hashSeed}:ad:secondary"),
CampaignId = secondaryCampaignId,
BidAmount = 4500m,
Format = "single_image",
Headline = "Summer Sale",
PrimaryText = "Up to 70% discount",
CallToAction = "Learn More",
CreativeUrl = "https://example.com/creative2.jpg",
DestinationUrl = "https://example.com/sale",
},
];
return Task.FromResult(candidates);
}
private static Guid DeterministicGuid(string input)
{
var bytes = System.Security.Cryptography.SHA256.HashData(System.Text.Encoding.UTF8.GetBytes(input));
var guidBytes = new byte[16];
Array.Copy(bytes, guidBytes, guidBytes.Length);
return new Guid(guidBytes);
}
}

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@@ -56,25 +56,10 @@ public class AdminAuctionsController : ControllerBase
/// </summary>
[HttpGet("statistics")]
[ProducesResponseType(typeof(AuctionStatisticsDto), StatusCodes.Status200OK)]
public ActionResult<AuctionStatisticsDto> GetStatistics()
public async Task<ActionResult<AuctionStatisticsDto>> GetStatistics()
{
// TODO: Implement statistics query handler
_logger.LogInformation("Auction statistics requested");
return Ok(new AuctionStatisticsDto
{
TotalAuctions = 0,
AverageWinRate = 0,
AverageeCPM = 0,
TotalBidsPlaced = 0
});
var statistics = await _mediator.Send(new GetAuctionStatisticsQuery());
return Ok(statistics);
}
}
public record AuctionStatisticsDto
{
public int TotalAuctions { get; init; }
public decimal AverageWinRate { get; init; }
public decimal AverageeCPM { get; init; }
public long TotalBidsPlaced { get; init; }
}

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@@ -1,4 +1,5 @@
using AdsServingService.API.Application.Queries;
using AdsServingService.API.Application.Events;
using MediatR;
using Microsoft.AspNetCore.Mvc;
@@ -14,11 +15,16 @@ namespace AdsServingService.API.Controllers;
public class AdsController : ControllerBase
{
private readonly IMediator _mediator;
private readonly IAdServingEventPublisher _eventPublisher;
private readonly ILogger<AdsController> _logger;
public AdsController(IMediator mediator, ILogger<AdsController> logger)
public AdsController(
IMediator mediator,
IAdServingEventPublisher eventPublisher,
ILogger<AdsController> logger)
{
_mediator = mediator ?? throw new ArgumentNullException(nameof(mediator));
_eventPublisher = eventPublisher ?? throw new ArgumentNullException(nameof(eventPublisher));
_logger = logger ?? throw new ArgumentNullException(nameof(logger));
}
@@ -52,14 +58,18 @@ public class AdsController : ControllerBase
/// </summary>
[HttpPost("events/impression")]
[ProducesResponseType(StatusCodes.Status202Accepted)]
public IActionResult TrackImpression([FromBody] ImpressionEvent impressionEvent)
public async Task<IActionResult> TrackImpression([FromBody] ImpressionEvent impressionEvent)
{
_logger.LogInformation("Impression tracked for Ad {AdId}", impressionEvent.AdId);
// TODO: Publish to RabbitMQ for async processing
// - ads-billing (charge advertiser)
// - ads-tracking (attribution)
// - ads-analytics (metrics)
await _eventPublisher.PublishImpressionTrackedAsync(
new AdImpressionTrackedEvent
{
AdId = impressionEvent.AdId,
UserId = impressionEvent.UserId,
Timestamp = impressionEvent.Timestamp,
},
HttpContext.RequestAborted);
return Accepted();
}
@@ -70,11 +80,18 @@ public class AdsController : ControllerBase
/// </summary>
[HttpPost("events/click")]
[ProducesResponseType(StatusCodes.Status202Accepted)]
public IActionResult TrackClick([FromBody] ClickEvent clickEvent)
public async Task<IActionResult> TrackClick([FromBody] ClickEvent clickEvent)
{
_logger.LogInformation("Click tracked for Ad {AdId}", clickEvent.AdId);
// TODO: Publish to RabbitMQ for async processing
await _eventPublisher.PublishClickTrackedAsync(
new AdClickTrackedEvent
{
AdId = clickEvent.AdId,
UserId = clickEvent.UserId,
Timestamp = clickEvent.Timestamp,
},
HttpContext.RequestAborted);
return Accepted();
}

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@@ -1,4 +1,6 @@
using Asp.Versioning;
using AdsServingService.API.Application.Events;
using AdsServingService.API.Application.Services;
using FluentValidation;
using Hellang.Middleware.ProblemDetails;
using AdsServingService.API.Application.Behaviors;
@@ -25,6 +27,9 @@ try
// EN: Add Infrastructure services / VI: Thêm Infrastructure services
builder.Services.AddInfrastructure(builder.Configuration);
builder.Services.AddScoped<IEligibleAdsProvider, InMemoryEligibleAdsProvider>();
builder.Services.AddScoped<IAuctionScoringService, DefaultAuctionScoringService>();
builder.Services.AddScoped<IAdServingEventPublisher, LoggingAdServingEventPublisher>();
// EN: Add MediatR with behaviors / VI: Thêm MediatR với behaviors
builder.Services.AddMediatR(cfg =>